Case Studies

Real work. Real businesses. Digital experiences built to matter.

Explore selected projects across healthcare, e-commerce, finance, B2B services and digital education — from the strategy behind the work to the digital experiences built around it.

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Proof of work

Strategy becomes valuable when it turns into something real.

These projects represent different business problems and different digital solutions. Some are information platforms. Some are e-commerce experiences. Some are finance and education products. Others are complex B2B businesses.

The common thread is simple: understand the business first, then build the digital experience around the people who need to use it.

Featured case study · 01

Cure.Care — building a scalable healthcare knowledge ecosystem.

A healthcare information platform designed around discoverability, structured content and a connected user experience.

CASE / 01 Healthcare · SEO · Content
CURE
.CARE
Healthcare SEO Content Architecture
The project

Turning a large amount of healthcare information into a structured digital experience.

Cure.Care brings together healthcare topics including diseases, symptoms, medications, lab tests, body systems, wellness and health-related resources. The challenge is not simply publishing information — it is making a large knowledge ecosystem understandable, navigable and discoverable.

Business Healthcare information platform
Core challenge Organising a large content ecosystem
Focus SEO, taxonomy and information architecture
Experience Search-first health information discovery
Explore Cure.Care →
Selected work

Different industries. One obsession with better digital experiences.

Every project starts from a different business problem. The solution should not look like it came from the same template.

Case / 02 · E-commerce
ADICHIKO
E-commerce · Brand · Website

Building a digital storefront designed around the product experience.

Adichiko is an e-commerce project where the website needs to communicate the brand, present products clearly and make the path from discovery to purchase feel effortless.

E-commerce WooCommerce UX Product presentation
Explore Adichiko →
Case / 03 · Finance
DOLLAR
DECISION
Finance · Content · Tools

Making financial information more useful for real decisions.

DollarDecision is a US-focused finance project centred around financial education, decision support and useful digital resources rather than generic financial publishing.

Finance Content strategy SEO Financial tools
Explore DollarDecision →
Case / 04 · B2B
UNCLOGGED
IT
B2B · Engineering · Services

Bringing a complex engineering services business into one clear digital story.

Unclogged Innovative Services operates across multiple facility and engineering disciplines. The digital challenge is to make a complex service portfolio easier for businesses to understand.

B2B Website Services Positioning
Explore UncloggedIT →
Case / 05 · Education
ACADEMY
Education · SEO · Digital Products

Building an education ecosystem around digital marketing.

The Academy brings together digital marketing courses, one-on-one training, corporate training and digital products within a single education ecosystem.

Education SEO WooCommerce Training
Explore Academy →
Behind the work

More than making a website look good.

A strong digital project sits at the intersection of strategy, experience, technology, content and marketing.

01

Positioning

Clarifying what the business offers, who it serves and why someone should care.

02

Information architecture

Structuring pages, categories, services and content so people and search engines can understand the business.

03

User experience

Designing journeys that feel clear, intentional and easy to navigate across every screen.

04

SEO

Building search visibility into the structure, content and technical foundation of the website.

05

Conversion

Connecting content, calls to action and user journeys to the action the business actually wants.

06

Digital systems

Connecting websites, commerce, courses, tools, content and marketing into a system that can continue to grow.

The approach

Understand first. Build second. Measure what matters.

01

Understand

Business model, audience, market, existing digital presence and the problem that actually needs solving.

02

Strategise

Define the positioning, architecture, content, SEO and conversion strategy before implementation.

03

Build

Turn the strategy into the website, content system, digital product or marketing infrastructure.

04

Improve

Use real-world behaviour and measurable business signals to identify what should happen next.

A different kind of case study

No invented numbers. No vanity metrics.

Where verified performance data is available and appropriate to share, detailed case studies can include rankings, organic traffic, enquiries, conversions, sales, campaign performance or other meaningful business indicators.

Until those numbers are documented, the work itself should be the evidence — what was built, why it was built and how the digital system was designed to support the business.

Your business could be next

Build something worth turning into a case study.

Whether you need a stronger website, better search visibility, a digital product, a clearer brand experience or a complete digital marketing system, start with the business problem.

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Let’s create the next success story.

Tell me about your business, what you are trying to achieve and where your current digital presence is falling short.

Tell me about your project → Websites · SEO · Digital Marketing · Strategy